Walk into any model home today, and you'll quickly realize that household appliances are no longer just background noise. They're the peak of modern living — the technology that helps transform a structure into a home. As a builder, you're not just selling square footage. You're selling a lifestyle, a promise, a future. And that promise comes with some seriously smart technology.

Expectations are as high as ever for homebuyers who, five years ago, may have been impressed by a voice-controlled oven. Now? They want to know if their refrigerator can tell them when they're out of milk. Fortunately, these technological advancements offer homebuilders opportunities to stand out.

Upgrading to maximize value and expand your offerings is key to driving growth. By broadening your horizons and incorporating innovative, high-performance appliances, you can deliver greater value while meeting the rising expectations of today's buyers.

Buyers' desires: What homeowners really want

Today's homebuyers are tech-savvy, environmentally conscious and looking for more than a place to live. They want a home that works with them, not just for them. In addition to functionality, they seek personalization. They care about design, personal expression and integration with home aesthetics. These are the kind of features that make buyers stop and think, "Wow, this is different."

Buyers are looking for homes that will reduce their carbon footprint, save them money and make daily life easier. Modern appliances have evolved to make these upgrades more accessible than ever. They are designed to enhance the user experience, offering improved efficiency, sustainability and ease of use. Choosing the right appliances can increase the value of your project, helping ensure long-term satisfaction and profitability.

The practical magic of modern appliances

Incorporating modern appliances into new construction is not just about providing another product; it's about enhancing the lifestyle of the homeowner and adding tangible value to the property. For builders, this means projects that stand out in a competitive market, promising both sophistication and practicality.

Revolutionary refrigerators

Remember when a refrigerator was just a big cold box? Now, it's a communication hub, a family organizer and a design statement. Take the Samsung Bespoke Counter Depth 4-Door Flex™ Refrigerator, for example. At 23 cubic feet, it's packed with features that would have seemed like science fiction a decade ago. This isn't just about keeping food cold. The AI Family Hub™+ is essentially a command center disguised as a refrigerator. Homeowners can stream music, check calendars, pull up recipes and manage grocery lists — all from the surface of their fridge.

The AI Vision Inside™ technology takes things even further. More than just smart storage, it's an intelligent system that recognizes and tracks select food inventory. The refrigerator can tell exactly what's inside, what's about to expire and can even suggest recipes based on current ingredients and send them to a Samsung range to begin cooking. Help prevent produce from being forgotten and left to rot in the back of the fridge. With different color options and two finishes, builders can offer a level of personalization that goes far beyond traditional appliance selections.

Cutting-edge cooktops

Every household appliance has evolved, and the range and cooktop are no different. The Samsung Bespoke Smart Slide-In Induction Range isn't just about cooking. The Flex Duo™ technology means you can cook two different dishes at two different temperatures simultaneously. Thanksgiving dinner just got a whole lot easier.

And those Ambient Edge Lighting™ features? They're not just cool — they're functional. Imagine a cooktop that changes color to indicate different heat levels or cooking modes. It's like having a culinary assistant who keeps you updated on your meals with a glance from across the room. Connectivity continues to take center stage. Preheat the oven while you're stuck in traffic. Download specific cooking modes for perfect pizza, tender spare ribs or perfectly baked brownies, and monitor energy usage in real time.

The Smart Induction Cooktop with Wi-Fi is a prime example of how integrating smart technology can elevate the entire homebuilding project. At the heart of this induction cooktop's appeal is its precise temperature control, which ensures that whether a homeowner is simmering, sautéing or boiling, the results are always consistent and controlled. This feature is particularly appealing in upscale markets for buyers who are culinary arts enthusiasts.

Luxe laundry

Urban and suburban homes are getting smaller, smarter and more efficient. The Bespoke AI Laundry Combo™ is a perfect example of this evolution. This 5.3-cubic-foot, ultra-capacity washer and dryer eliminates the traditional laundry hassle, completing a full wash and dry cycle in 68 minutes, so laundry is clean and ready to fold.* When SmartThings integrates with AI laundry capabilities, you can make laundry day as quick and simple as possible.

For homes with limited room, this technology can streamline the laundry process, saving both space and time. Integrating such appliances into your builds can enhance the overall appeal of the property, offering owners and buyers added convenience and efficiency.

Beyond the blueprint

Here's something we often forget: Appliances aren't just about specs. They're about helping make someone's daily life smoother, easier and more enjoyable. A young couple new to cooking might love that their refrigerator can help them plan their meals. A busy professional might appreciate starting the dishwasher from their phone during their commute, or delaying the start to run during non-peak hours, helping to reduce water bills. These aren't just features — they're solutions to real-life challenges.

Your reputation as a builder is built on more than solid walls and straight lines. It's about anticipating needs, staying ahead of trends and delivering homes that feel like they're from the future but work perfectly right now. We should avoid viewing appliances just as expenses added to a budget sheet and instead recognize them for their long-term value — as transformative items that enhance homeowners' lives by providing unmatched comfort and convenience.

By choosing innovative appliance partners like Samsung, you're not only working with one of the top five global brands, as ranked by Interbrand, but you're saying something powerful about your business.** You're saying you understand modern living and care about the complete home experience. This will resonate with homebuyers who are looking for more than just a transactional exchange.

Not all smart tech is created equal. The key is finding partners who understand that technology should simplify life, not complicate it. Look for appliances with proven reliability, intuitive interfaces and real-world benefits.

In a market where differentiation is everything, your appliance choices can be your secret weapon.

Team up with a pioneer in AI-driven smart home solutions for appliances that are efficient, sustainable and aligned with the future of connected living. Contact Samsung today to elevate your residential projects and exceed the expectations of today's homeowners.

*Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.

**Inclusion of a company on Interbrand's Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement. You can view the full Terms and Conditions of accessing Interbrand's Best Global Brands rankings here.